CTIA: Fishlabs Goes Ad-Funded with Smaato

Wednesday, 17 September 2008

Last week, Fishlabs and Smaato signed a deal to implement ad server technology into upcoming mobile games from Fishlabs. The first title will be the successor of Galaxy on Fire.

Fishlabs CEO & Co-Founder Michael Schade explains: ”Thanks to the outstanding quality of Fishlabs mobile games portfolio and the success of popular shareware sites in the internet and on mobile we have a huge fan base of several million mobile gamers worldwide. Fully integrated ads are the best way to monetize from free trial versions without bothering users with complicated billing methods or copy protection. The SOMA™ ad server technology delivers us the perfect tool to integrate ads seamlessly into our games and Smaato brings the service to sell our ad inventory through their ad sales network partners on top of that.”

”Major consumer brands are keen to market their products on mobile phones, especially in a premium environment,“ stated Harald Neidhardt, CMO & Co-Founder of Smaato. “However, the challenge is to find the right content that makes it onto the consumers’ phones. This why we are very excited about Fishlabs joining the Smaato network with their premium mobile games. The popularity and the extraordinary longevity of Fishlabs mobile games make them the perfect vehicle to bring mobile ads to a vast number of users globally and generate several million ad impressions per month.”

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