Greystripe Extends Advertgaming Possibilities

Monday, 30 June 2008

Mobile advert-gaming specialist Greystripe has announced a big update on their platform. From now on, advertisers can gain more advertising space and brand complete experiences.

This is all possible via their new Engagement platform. The platform raises the amount of contacts between players and the brand. Branding can start already at the wep/wap site where players download the mobile games. By sponsoring the complete play session, advertisers gain maximum exposure while keeping other advertisers away.

Greystripe also goes deeper into the game. With a nice little thingy they call ODP menu, players can visit the advertiser’s mobile website as well as download digital goodies like wallpapers and ringtones.

“Releasing the big brand spend is key to unlocking the potential of mobile advertising,” said Nick Lane, analyst for Informa Telecoms & Media, in a recent article on mobile advertising.

“When your audience has become all too proficient at tuning out the advertising messages of at the top of their computer, and now mobile phone screens, there must be another option to create value in mobile advertising,” said Vikrant Gandhi, Senior Analyst at Frost & Sullivan.  “Brands want – and need – more engagement with their mobile audiences.  Greystripe has provided that media-centric approach with their Engagement Platform.”

In a recently released Consumer Insights Report, Greystripe revealed current statistics from their proprietary GameJump.com mobile game portal.  Advertisers on the Greystripe network already reach an audience that is 75% 18 to 34 years old, 90.2% purchase decision makers and split nearly evenly male and female2.  Additionally, Greystripe’s advertisers see an average click-through rate of 10.1% worldwide, six times higher than the CTRs for traditional mobile advertising, such as banner ads which currently average around 1.5%.  With this already exceptional data, Greystripe is poised to offer advertisers the mobile media experience necessary to captivate consumers, and the Mobile Engagement Platform™ will only heighten this success.

“Mobile ad formats are clearly segmented into those effective for brand advertising or those effective for direct response.  In-game advertising provides the most value for brands because we pair the brand message with high quality entertainment,” said Michael Chang, CEO and Co-founder of Greystripe. “Players are engaged with the brand as the role of sponsor, which creates an atmosphere of goodwill and receptiveness.”

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