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Hands-On Licenses BMW
Tuesday, 20 May 2008
 Hands-On has licensed the big German BMW brand to utilize it's cars and tracks in the upcoming release of their new mobile racing game called BMW Racing.
BMW Racing will feature six officially licensed cars, including the M3, M5, M6 and the current season Formula One racer BMW Sauber F1.08, with each car featuring realistic car handling that feels different for each vehicle. Players will race in one of two different modes – ‘Challenge’ and ‘Time Trial’ – around the Nürburgring Nordschleife, which at 20.8 kilometres long is considered to be the longest, toughest and most demanding purpose-built race track in the world.  “Brand extensions are a great way for companies to reach new markets and the ubiquity of the mobile phone means mobile brand extensions in particular have the potential to reach huge numbers of consumers,” said Greg Robinson, General Manager of Hands-On Mobile EMEA. “In the past we have worked with brands such as Marvel and World Poker Tour and have delivered top selling mobile games and content across the globe and we are looking forward to doing the same for BMW Racing.”
Previously, BMW was in the hands of Elkware, which was acquired by InfoSpace and closed down later on. BMW Racing will be developed by Finblade.
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