eLBeS: Malmö's Mobile Treasure Hunt Game
The event was opened by Christian Dahl on behalf of the city of Malmö. He explained that the city has big interactive aspirations when it comes to mobile.
During the Malmöfestivalen, they already held an SMS/WAP based treasure hunt game along the city.
Last year, the city held another treasure hunt game called “Lost in Malmö”. The game didn't bring in as much players as expected, but the city is investing in ways to improve the treasure hunt games they organize.
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