GreyStripe Entering Try Before you Buy Market
In a deal with Vivendi Games Mobile, Greystripe is now offering try before you buy versions of Vivendi's mobile games.
With this deal in place, Greystripe is not only offering trial versions now, but also options to purchase full mobile games on the network. It is unknown at this moment if other publishers might also benefit from this strategy change.
"Vivendi Games Mobile has been very successful in achieving high conversion rates with mobile game demos," said Lou Fasulo, vice president of Distribution Americas for Vivendi Games Mobile. "We are excited to continue our work with Greystripe because we feel that their new 'Preview Games' category extends our reach to an entirely new demographic of mobile gamers."
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