Unkasoft Goes for In-Game Advertising
Unkasoft has unveiled a new in-game advertising solution during the Mobile World Congress today. Unkasoft aims to distribute non-obtrucive advertising for mobile games and websites.
GameSpace main innovation is to allow advertising agencies insert ads into any interactive mobile game without development tasks. The service appears during the Mobile World Congress, lead by several international advertisers Filmax, GoMo News, Movistar and Betfair.
"Advertising on television makes us feel passive, advertising in videogames allow people to feel active and close to the advertiser. Unkasoft Unkasoft boosts this groundbreaking and fun way to do digital promotion and thanks Filmax, GoMo News, Movistar and Betfair join this initiative. ", Juan Antonio Muñoz-Gallego, Co-founder Unkasoft.
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