Juniper: Mobile Entertainment Market to Threefold to $64bn
Juniper Research announced their expectations of the mobile
entertainment service market to increase threefold to $ 64 billion by
2012.
The biggest contributors to this increase of the market are mobile gaming, TV and music services. Currently the market of mobile entertainment is valued at $ 20 billion by Juniper. Other forms of mobile entertainment that contribute to the market value are user generated content (UGC), gambling, adult and infotainment.
Mobile games will be the second biggest segment in the mobile entertainment market and so follow directly after mobile music. The casual gaming market has the biggest growth potential. Revenues are expected to grow from just under $ 5 billion now, to nearly $ 16 billion in 2012.
According to report author Dr Windsor Holden, “With revenues from voice services declining and messaging revenues flatlining, last year finally saw a number of more sophisticated entertainment services begin to fulfil their potential and redress the balance. With more widespread penetration of 3G handsets – or entertainment-focused 2.5G handsets like the iPhone – there is likely to be a much greater surge in both the adoption and overall usage in rich media services.”
Other findings from the Juniper report include:
- Regulations and prohibitions will limit opportunities in the adult and gambling sectors, although Juniper Research envisages that restrictions on gambling services in the key US market will ease in the medium term
- hina and the Far East will remain the largest regional market for mobile entertainment throughout the period covered by the report, with revenues rising from $8.5bn in 2007 to nearly $21.3bn by 2012
- Entertainment service adoption remains constrained by difficulties with the user interface, network speed and coverage and the excessive cost of data services
White papers and further details of the study 'Mobile Entertainment Markets: Opportunities & Forecasts (Second edition) 2007-2012’ can be freely downloaded from http://www.juniperresearch.com.
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