Etch a Sketch, From InFusio to Player X
It's time for another brand to switch ownership as Player X announced that it will release a mobile game of Etch a Sketch, a license that was previously owned by the French developer and publisher InFusio.
Through the licensing deal, Player X has gained the rights of exclusive global publishing for the mobile game. With their network of 150 global operators, this means a public of about 2.5 billion people. The mobile game is expected to be released in December with an online game following a month later. The mobile game will hold 100 levels of sketch play.
“Etch A Sketch ® is an ideal example of how a traditional toy can cross over into casual online and mobile games. By launching the mobile game at the same time as the online version, we are ensuring the audience has an opportunity to play wherever they happen to be,” said Tony Pearce, Player X CEO.
“With Etch A Sketch’s extraordinary brand recognition, we are confident that kids and adults alike will enjoy these new Etch A Sketch games and the new Knobby characters,” said Craig Holland, CEO of Freeze Tag.
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