Mobile Games Outsell Ringtones and Wallpapers at Orange

Wednesday, 16 May 2007

Orange Great news for the mobile games industry today as Orange UK confirmed a shift in consumer downloads as they noticed the majority was taking place on the Orange World mobile games deck as The Guardian reports.

With over 15 million consumers, Orange UK can be considered as one of the more important sales channels in Europe. In the first quarter of this year, Orange UK sold 750K games, boiling down to 250K games a month which is more then the music, ringtone and wallpaper sales on their decks.

Top 10 selling mobile games during this period where;
01. Sonic The Hedgehog | Glu
02. Worms | THQ
03. Space Invaders | Taito

04. Tiger Woods – PGA Tour | EA Mobile
05. Deal or no Deal | Gameloft
06. Sonic Jump | Glu
07. Brian Lara International Cricket | Glu
08. Midnight Bowling | Gameloft
09. 3-in-1 Pub Pack | AMS
10. Dogz | I-Play

Orange also revealed some interesting statistics which show the average mobile games consumer is 30 years of age and the average Orange UK consumer bought 0,05 mobile games during that first quarter of 2007. Orange defines the reason for the older mobile gamers is because the more expensive phones are easier to use and more popular in this age group.

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Comments

Did they say whether this was because ringtone/wallpaper purchases are declining or because games sales are rising?

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