Mobile Gamers Unite in DC Café

Wednesday, 02 May 2007

Digitalchocolate Red Herring posted an interview with Digital Chocolate’s CEO Trip Hawkins about his plans to launch cafés around Europe where mobile gamers can get together.

In a constant search for new ways to bring mobile gaming to the consumer, Digital Chocolate’s Trip Hawkins unleashed a new daring strategy by announcing his plans to launch a special Café to attract mobile gamers and allow them to socialize and recommend games to each other. The DC Café should be like Starbucks, an experience between home and work/school. The DC Café is as he calls, Mobile Games 2.0. He compares it with the Web 2.0 hype, where internet users are attracted by interactive social features.

Later this month, official announcements should follow surrounding Trip’s plans.

Read more about Marketing Strategies

 


Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In

 

Track us: