Consumers Don't Want In-Game Advertisements
Our friends over at QuicklyBored have gathered some studies about mobile in-game advertising and came to the concussion it is unwanted by consumers as they are not used to it as much as with the current TV landscape. Read the full thing for all details.
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It's not the holy grail no, but it' probably best for any mobile publisher now to offer both i.e. adwrapped and normal non-ad versions to buy... the operative word here then is 'choice'... this the consumer always wants surely?