Sponsored Post: Greystripe
Greystripe has solved one of the biggest challenges in mobile today: how to drive mass consumer adoption of mobile games and applications. Greystripe’s AdWRAP suite of products solves this challenge by providing mobile content free to consumers in an ad-supported model. Greystripe operates the world’s first in-game mobile ad network and the world’s first ad-supported mobile game distribution platform.
Greystripe’s AdWRAP advertising network takes full screen images, videos, and scrolling banners and dynamically delivers them into mobile games and applications. Mobile in-game advertising provides advantages over other advertising channels for all of the key advertising metrics—including reach, targeting, measurement, and high recall and conversion rates. Research shows and Greystripe has proven that consumers are strongly receptive to in-game advertising and ad-subsidized mobile content.
Greystripe’s unique distribution solution is made possible by its patent-pending AdWRAP technology, which automatically adds the AdWRAP advertising client to mobile games and applications. This fundamental technology has enabled the AdWRAP system to rapidly achieve mass scale while maintaining extensibility for new ad formats, calls-to-action, and targeting. Greystripe is reaching millions of mobile game players through GameJump.com—the world's largest free, ad-supported mobile game portal—and through its AdWRAP Catalog Program distribution partners.
Mobile advertising is projected by analysts to be a $10 billion market by 2009. Greystripe is spearheading this growth with its revolutionary AdWRAP platform.
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