Orange France plays with ad-funded mobile games

Saturday, 13 January 2007

Orange France is entering into a 2 month trial of providing ad-funded games to consumers. The deal is made with mobile advertising company amobee who teamed up with Filao Mobile. During the trial period, consumers can get Filao’s mobile games at discount or even for free by accepting adverts on their device. Adverts will come from partners like Coca-Cola and Saab. When the adverts are on the screen, consumers can click to a dedicated wap site or make a direct call to the partner. After the two months, Orange will evaluate the success.

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