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How to sell Flash Lite games? Make it Symbian!
Wednesday, 27 September 2006
Thanks go out to the Flash Lite For Mobile Developers Blog to pointing us toward Adobe for releasing their article on converting Flash Lite to a Symbian installers. As we pointed out in our own Flash test, installing a flash app of games is not easy to understand for the consumer as it plays the file after downloading it. This means the consumer has to tell the software to save the file. In our article, we used Mobizines as a background. Mobizines was already installed as a .sis file on our test 6670. Now converting a flash file to a sis file, means you force the device to install the game, but not only that. It allows you to sell it on all Symbian supporting sales channels.
Still even though this sounds good, there are two main problems. The first you encounter is that only the latest N-Series devices support Flash when coming from Nokia. The old series 60 do support flash, but only if downloaded by the consumer. A big problem as most consumers don’t know how to obtain it. Also remotely it’s not possible to scan for flash presence. The second one, is the one a lot of developers hoped not to pop up. “Symbian Signed”. Some operators want you to pass on this in order to get on their decks, or even disallow installing unsigned software via their firmware. So suddenly, the Flash Lite developers have certification to run trough.
Read more about Platforms: Flash Lite
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Thanks for the article,
a couple of comments:
1) True, Flash Lite support is limited
2) Adobe´s intentions are not, neither have been selling the Flash Lite player directly to consumers -- the player you pay for and install separately is meant for developers
3) .sis is one possibility (to get to symbian channels), BREW is definitely another opportunity (and you´ll have to be registered BREW developer + get verification for the app, a bit more complicated than the Symbian signing yet definitely worthwile)
4) Still, the most interesting opportunity is the mobile device web browser that is capable of playing Flash Lite content: no downloading, no installing, just go the the (mobile) web address, access the Flash Lite content directly, and play. For the end-users (consumers) very easy, some technical obstacles for the developers and distributors. Enables the D2C sales on a whole different level for the developers.
Cheers,
Miikka
CEO
Aniway Ltd.