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Ad-subsidized content doesn’t work!?
Thursday, 28 September 2006
Mobile Media Magazine (issue 22nd of September) spent time collecting thoughts about the ad-subsidized content market. They have quoted several people’s insights to create the article, with comments ranging from a marketing person to operators, operators and… operators. The main comments where that ad-subsidized is a nice educational playground for the consumer to find out how downloading etc works without spending to much money. Another comment stated though that giving away games, will hurt the brands as a consumer might think that the license owner doesn’t regard the licensor’s content to be worth the licensor’s time and money. They conclude their article by saying something different is probably the case as this free content model cannibalizes the sales, which is to be expected. In stead, some operators seem to add the advertisements to paid products to maximize revenues.
Spitting trough the rest of the magazine, MM also had an interview with Lourens de Beer from Pitch. In the interview, Lourence pointed out that mobile games are the least performing segment in the ad-funded model.
To read the full articles and many more, please buy the full issue of the 22nd of September.
Read more about Ad Funded Gaming
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